Ipso facto
My first month working at Ipsos flew by 🛫 Hence, I decided to write a short post on how I am genuinely happy that I made the move to start working here.
I am sure a lot of people will be able to relate to that feeling of having a lot of cognitive stimulants and load in the first weeks of starting a new job. So much to learn, new neural connections, meeting a lot of new people. For me it also meant going back to working in my native country of the Netherlands, after spending 8 years abroad.
This new challenge that I embarked on with Ipsos and the team in Amsterdam has been amazing; I have learned a lot about all that Ipsos can do (a lot!), and has done, across a lot of exciting and impactful projects with fantastic companies.
In this first month I have, of course, also learned a lot about the company that is Ipsos. What a story! The founder, who started the business at his mother’s kitchen table, is still CEO, with a great holistic understanding of everything what it means to be a researcher, being a researcher at heart himself. The latter I know is something some of my peers have felt demotivated by in the previous roles I fulfilled; the fact that business leaders did not understand the ins and outs of what ‘on the ground execution’ actually meant.
Ipso facto is a Latin phrase, directly translated as “by the fact itself”, which means that a specific phenomenon is a direct consequence, a resultant effect, of the action in question, instead of being brought about by a previous action. The name Ipsos was inspired by this very phrase.
An amazing amount of knowledge runs though Ipsos veins, we even have a Chief Knowledge Officer! Going on to the Ipsos website, or following our Twitter or LinkedIn where links and snippets are shared, you can find a wealth of high quality information. The best part, a lot of it is freely available.
The humbleness of the company overall when it comes to the collective knowledge, talents and strengths is highly admirable. My amazing colleagues are true researchers at heart, true game changers. Mostly because in order to change any game you need to have solid and holistic understanding of any given situation that an organisation faces, a solid feel for the longer term strategic impact of brand, marketing and innovation activities. Balancing short term performance and longer term vision almost perfectly.
Dit que le mieux est l’ennemi du bien.
In short, very much enjoying getting to know all my lovely and intelligent colleagues. It goes without saying that if you have any questions about the capabilities we have please do not hesitate to get in touch, all of my colleagues and I are always approachable.
